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THE
LIST
GOING
TO MARKET
Who sells the most hard treatments? Soft treatments?
| Distribution of Soft Window Coverings by Outlet Type: 2004
(estimate) |
|
Mass Merchants/Warehouse Clubs 42%
Department Stores 30
Specialty Stores 17
Home Improvement Centers 7
Catalogs 3
Other 1
Source: “The 2004/2005 Outlook for
the U.S. Window Coverings Market,” Business Trend Analysts.
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GOING TO MARKET
Who sells the most hard treatments? Soft treatments?
Retail sales of window coverings are expected to hit $6.1 billion
dollars in 2004, according to Business Trend Analysts’ “The
2004/2005 Outlook for the U.S. Window Coverings Market.” Of
that total, hard window coverings represent about 70 percent of
the market.
How will these products get to consumers? It turns out that Specialty
Stores are the leading distribution channel for hard window coverings
partly because “hard window coverings are often professionally
installed,” the report states. Also, major retailers and mass
merchants either don’t carry hard treatments or offer only
a small selection.
National retailers and textile chains, meanwhile, dominate the soft
window coverings market, especially in the curtain and freestanding
top treatment categories, which are expected to see continued sales
increases.
| Distribution of Hard Window Coverings by Outlet Type: 2004
(estimate) |
|
Specialty Stores 40%
Home Improvement Centers 29
Mass Merchants/Warehouse Clubs 17
Catalogs 8
Department Stores 4
Other 2
Source: “The 2004/2005 Outlook for
the U.S. Window Coverings Market,” Business Trend Analysts.
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Business Trend Analysts, Inc. (BTA) is a Commack, NY-based research
firm that publishes annual reports on the window coverings industry.
It also offers contract custom research specialized for customer
needs. For information on prices, BTA can be reached at (631) 462-5454.
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