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D&WC April 1999

 

 

Special Features

SPECIAL REPORT: STYLE, DESIGN AND SAFETY
The WCMA Product Innovation Awards.
by Howard Shingle

GUEST EDITORIAL: A NEW ERA OF AUTOMATION
Increased efficiency for a technologically challenged industry.
by Bob Svajda

COVER STORY: PEOPLE MAKE THE DIFFERENCE
Through Innovative Openings, Inc. Rick Pease finds the answer other retailers seek.
by Howard Shingle
Photography by Stephen Collector

ON-LINE: ATTRACTING VISITORS TO YOUR WEB SITE
If you build it, will they come?
by Reid Goldsborough

Product and Design

DESIGN SOLUTIONS: SETTING UP SHOP
Selection and pricing are key elements to a successful decorating business.
by Sharon L. Anderson

PORTFOLIO: SPORTS AUTHORITY
Interiors with action motifs satisfy athletes young and old.

DESIGN PERSPECTIVES: SPORTS! SPORTS! SPORTS!
Go for the gold when decorating rooms for active or armchair athletes.
by Karla J. Nielson, Education Affiliate ASID, WCAA

Business Issues

SMART SELLING: SELLING WINDOW TREATMENTS FOR PROFIT
Product selection and salesmanship will lead to success.
by Ben Kutell

WORKROOM OPERATIONS: REINING IN RUNAWAY PRODUCTION
How to keep your production running smoothly and on time!
by Kitty Stein, WCAA

RETAILER SURVEY: WHAT'S HOT IN SHUTTERS?
Tell us the latest trends in your marketing area.

WINDOW TREATMENT ADVERTISING: MILLENNIUM MARKETING SURVEY
Part 3-Determining why and where retailers use direct mail marketing.
by John J. Lichty

Showcases

WOOD AND FAUX WOOD TREATMENTS

WORKROOM SERVICES AND SUPPLIES

News & Information

Editorial

Industry News

News Makers

WCAA Notes

Industry Profile

Marketplace

Classifieds