D&WC November 1999

Special Features

INTERIOR FASHION FOCUS: SOLAR CONTROL—THE INTELLIGENT CHOICE
Specify window film to complement and protect window treatments and designs.
by Virginia L. Kubler

COVER STORY: FOLLOW THE LEADS
Picture Perfect Window Coverings plugs into a local area network.
by Howard Shingle,
photography by Donna McWilliam

ON-LINE: INTERNET MAILING LISTS OFFER TARGETED DISCUSSIONS
There's an e-mail discussion list no matter what your interests.
by Reid Goldsborough

Product and Design

PORTFOLIO: CABIN FEVER
Escaping to the great outdoors no longer means roughing it.
Graphic design by Cheryl Webber

DESIGN PERSPECTIVES: THE REJUVENATING, RUSTIC RETREAT
Creating interiors once reserved for the cottages of the rich and famous.
by Karla J. Nielson, Allied Member ASID, WCAA

DESIGN SOLUTIONS: SHAKER STYLE WITH A MODERN LIFT
For some clients, the simplicity of this period could use some updating.
by Sharon L. Anderson

Business Issues

BUSINESS MANAGEMENT: OLD DOG? NEW TRICKS? LEARNING IS EASIER THAN EVER
Opportunities abound to improve your craft and business skills.
by K. Culley Holderfield

WORKROOM OPERATIONS: ESSENTIAL EFFICIENT EQUIPMENT
Basic equipment necessary for productivity and professionalism.
by Kitty Stein, WCAA

WINDOW TREATMENT ADVERTISING: HEADLINES THAT WORK
Trying to be all things to all potential customers is a recipe for disaster.
by John J. Lichty

DOLLARS & SENSE: TARGET IDEAL CUSTOMERS
Focus on benefits to draw customers' attention to your advertisements.
by Kay Pegram

Showcases

WOOD TREATMENTS

VERTICAL BLINDS

News & Information

EDITORIAL

INDUSTRY NEWS

INDUSTRY PROFILE

NEWS MAKERS

WCAA NOTES

MARKETPLACE

CLASSIFIEDS