D&WC November 1997

Special Features

Guest Editorial: The Truth About Wood
From the forest to the window, its popularity keeps growing.
by Sandy Gray

Cover Story: Total Make-over
It took updated management techniques, market research and a desire to experiment and change to make 3 Day Blinds what it is today.
by Howard Shingle, photography by Davis Barber

Product and Design

Design Solutions: Questions from Cyberspace
A compilation of e-mail inquiries get answers and suggestions.
by Sharon L. Anderson

Architectural Elements of Elegance
Innovative design ideas for rooms with unusual features creating unique points of interest.
Created and written by Barbara J. August; graphic design by Kelley O'Rourke

The Big Picture: Taking Comfort in Added-on Business
Provide your customers with custom bed coverings to keep you both snug and warm until spring.
by Cheryl Strickland, WCAA

Design Perspectives: The Appeal of Antiquity
Provide your customers with a tantalizing glimpse into a forgotten time and place.
by Karla J. Nielson, Allied ASID, WCAA

Business Issues

Design Lines: Charging by the Hour
There are some options to consider when deciding on a consultation fee.
by Susan Dudics-Dean

Dollars & Sense: Let New Customers Read All About It
A newsletter can create good news in increased sales.
by Kay Pegram

Workroom Operations: Don't Just Be Better, Be Exceptional
Go that extra mile to give your customers beyond what is expected.
by Kitty Stein, WCAA

On-line: Internet Marketing Opportunities
Opening the doors to on-line business is not as difficult as it may seem.
by Richard G. Ensman Jr.

Trade Shows: Looking Ahead to March
Thousands are expected to attend the International Window Coverings Expo in Baltimore.

Showcases

Wood Treatments

Vertical Blinds

Ensembles

News & Information

Buyer's Product Review

Editorial

WCAA Notes